Neil Wood-Mitchell — February 17, 2020 A third of the time people spend online is dedicated to watching videos, which is why it’s no surprise that 93% of marketers are using it¹ as part of their marketing efforts.
So, whether you’re new to the world of video marketing, trying to persuade your boss that video should be part of your strategy, or you just want reassurance that you’re doing the right thing; then you’ve come to the right place.
Why should video be part of your marketing strategy?
Improves website SEO
SEO stands for search engine optimisation and is vital in helping your website rank higher on Google. Let’s face it, we all want our site to make it to the first search engine results page (SERP), so finding ways to improve your website’s SEO is key to making it to the top.
How does video help your SEO efforts? Well, Google can now recognise thousands of image elements within a video and is capable of cataloguing relevant keywords within a video, which could give you an SEO advantage.
High-quality, engaging video will also help drive traffic to your website. Site traffic as just one of the many elements used by Google to determine where you rank, making video crucial to improving your SEO.
Builds trust and credibility
Building trust between your brand and it’s audience is vital to driving sales and revenue, but trust-building deserves to be an objective all of its own! Video content can help to build trust in many different ways. One way of doing this is to use video to showcase your team’s expertise and personalities in a professional way. After all, people buy from people.
Your videos are showcasing your brand and team to potential customers, so it’s extremely important that the video reflects the quality of your brand, product or service. A poor quality video could do more harm than good, so working with a good video production team is important to ensure your video is high-quality and sends the right message to your target audience.
Boosts conversions
Driving conversions is the main objective of most marketing campaigns and is key to business success. Video can be extremely beneficial to both your business and your customers. It can be used to answer questions about your product or service, tell your brand’s story or grab the attention of potential customers.
When done right, video can increase conversion rates by up to 80%!
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