Thomas Griffin January 14, 2021 An important part of good content marketing is timeliness. You have to create the right content for the right events and share them at the right time.
With so many holiday celebrations throughout the year, you’ll have plenty to do getting ready with blog posts, ad text, images, videos, and strategies to leverage each holiday well.
Making a holiday calendar for your business can help you manage your posts and connect with your audience in a timely way.
Let’s look in greater detail at how holiday calendars help you and how to leverage them for your business.
- A holiday marketing calendar
Don’t miss an important event
When you create a content calendar you won’t miss any opportunity to ride the wave of any important events.
Seasonal holidays are times where people create a number of posts. There are many conversations taking place, emotions are high, and people will carry out searches related to these events on social media and on search engines.
For example, when Halloween comes around, the search for pumpkins and pumpkin-related content spikes in a way that happens only once a year.
If a food blogger or retailer prepares for this event, they can create social media posts and blog posts for relevant and fresh content that comes out at the right time.
Plan relevant content
Fresh and informative content has a high value on social media and on search engines. Your holiday calendar will give you the time to plan an in-depth blog post to help your audience.
When creating your content, try to research the ranking history of specific keywords. You’ll have to use search engine optimization tools or study your own past data for information. Google’s free Keyword Planner is also a helpful tool you can use.
Look for keywords and phrases that spiked during specific holidays. Check out questions people asked and what kind of posts got the most visibility.
A bit of historical research will allow you to plan the right type of content for future posts.
Leverage social media hashtags and graphics
You can aggregate social media posts from different sources with the help of hashtags. When you build a holiday calendar, look for social media trends and hashtags that are popular during these events.
It’s also important to make the best use of your social media real estate by making your brand’s profile pictures, cover images, and header content more attractive.
- Tim Horton’s customizes its social media graphics for the holidays
By customizing your social media pictures for key events, you’ll add to the feeling of excitement such holidays inspire.
Reach multiple audiences
If you plan your content calendar well, you’ll be able to target more people from around the world. Many businesses today, especially those dealing with online products, serve customers globally.
If you’d like your holiday campaigns to impact more people, consider including holidays that aren’t local to you.
Taking Halloween marketing as an example again, it’s not a major holiday in all parts of the world. If you have many customers in India or if the Indian American demographic is part of your audience, then consider adding Diwali to your holiday calendar. Many brands today include Cinco de Mayo celebrations as an important part of their marketing calendar. It’s a major event for the Mexican community and is widely celebrated in the US.
By adding more holiday events, you’ll be able to engage different audiences and create special deals at a time when people are already shopping at a higher than usual rate.
Your holiday calendar doesn’t just have to target culturally significant holidays. You can also focus on lifestyles, geography, or social causes.
For example, if you’re a wellness company, then national or international days like The International Day of Yoga or the World Mental Health Day are events you can leverage. You can create content around these events and be part of the conversation taking place in different communities.
Streamline content and build a cohesive brand image
When you build a content calendar, you’ll keep your entire team on the same page, even when they’re working on different aspects of your marketing.
Documentation plays a key role in information sharing. And you’ll make your PR, social media posts, blog content, branding content, and other material look cohesive. This will lead to a consistent brand image.
Stay on top of industry events
Aside from cultural holiday events, you can also include industry-related events in your calendar.
For physical and retail businesses, Black Friday is a significant time to push sales with discounts and other offers. Those companies that offer only digital solutions will want to focus on both Black Friday and Cyber Monday as times to create major sales.
Leverage content and grow your business with a holiday calendar
A holiday calendar will enable your business to be more timely in its efforts to create content. You’ll never miss an important event and you’ll always have something interesting to share.
We’ve looked at several reasons why you should build a content calendar for your own business. Work with the ideas given in this post, and you’re certain to create higher engagement rates, increased conversions, and even develop a positive brand image.
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