Hana LaRock — January 1, 2018 — January 1, 2018
The emphasis company’s need to put on implementing SEO strategies has been debated frequently. While some sources say that SEO is still important, there have been many sources arguing otherwise. For instance, when it comes to creating content, companies have been encouraged to focus more on the content quality itself, instead of worrying about how well it reads on the SEO charts. With all the buzz going on, it’s hard to determine what’s really the best approach to SEO. And, with new marketing trends coming out for 2018, it’s time that these questions get answered.
Despite what we may have seen last year, it’s clear that SEO will very well be making a comeback in 2018. But, before you start getting all “keyword crazy,” there are a few things you might want to know, first.
It Doesn’t Need to Be Difficult
When it comes to finding the right SEO techniques to incorporate into content, there’s no perfect formula. Sure — good headlines, friendly keywords, length of the article, etc., are all general guidelines to follow. But, this can still be difficult. Luckily, next year and for years to come, that no longer has to be a concern. Incorporating SEO into your content is now easier than ever, with website platforms and automation software having it built right in.
It Won’t Be Just About the Text
Remember that SEO stands for “Search Engine Optimization.” One of the headaches with it has been the requirement of inputting text into everything — even just a video page. However, because videos and photos have taken over, it’s likely that Google will accommodate this new type of SEO. While we’re not sure yet exactly how this will be done, it’s definitely something you’ll want to pay attention to.
You’ll Need to Accommodate Every Kind of Device
It’s common knowledge that mobile device traffic has well-surpassed PC traffic over the last few years. You know that one aspect of SEO is making sure your content can be read on portable devices. But, those companies who figure out how to make their content searchable through voice commands, will be at the top of their game. Alexa knows what we’re talking about.
It’s Okay to Consistently Re-optimize Content
The best part of the “new” SEO is that you don’t need to start all over again. If you have great content that you’ve previously published, you can always go back in and keep optimizing it. By looking at things like Google Analytics, (which is always becoming more user-friendly), you can get a fairly accurate read of how you’re SEO strategy is doing.
The question of whether or not a company should use SEO in their marketing has been a confusing one. There’s a lot of debate about what’s wrong, what’s right, and what’s even worth doing at all. Over the last year, the news has tried to steer companies away from focusing on SEO as much as they were and pushed them to focus on other content strategies instead. But, next year, SEO will be more important than ever.
Want some additional guidance on your marketing approach? Request a demo with The Mission Suite to learn more.
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