Barry Roos — April 9, 2018 — April 9, 2018
One of the main thing people want from a WordPress website is the ability to do things themselves. A noble goal, yes. But does it always make sense? No, not in practice.
Case in point: To manage a WordPress website requires:
Keeping WordPress versions, plugins, themes up to date.
Seems simple enough, many updates are as simple as a single click. Well, anyone who has made updates knows, there are times an updated plugin can totally break your website. You see, many times plugin vendors aren’t ready for a new version of WordPress, so you need to be careful. Most important, know how to revert your site back to pre-updated state. Otherwise, your site maybe down for a long period of time.
Content updates
Content is king, always has been always will be. Content is the main thing business owners should concentrate on. Whether it’s writing a weekly blog or putting up news, this is where you should be focused. While WordPress allows you to add your own posts, you may be better off sending them along to an experienced web developer who can not only put up the blog posts, but take advantage of some of the search engine optimization techniques to help you succeed in having better rankings. This of course is something everyone wants. Of course, for the do it yourself-ers, you can make all the small text changes, for instance a change to an employee bio or an update to your about or services page.
Security
This of course is related to number 1, but much more than that. you have to be up on the latest vulnerabilities and tweak your settings to stay safe. You also need to be taking regular backups and have the ability to restore your site should trouble come your way.
This is one of the most important things facing website owners in 2018. You hear every day about hackers and information being stolen, etc. You need to be able to respond quickly when your site gets hacked. The best thing you can do is to have a plan on how you can get your site back up and running if and when it is hacked. For this reason, managing your own website security is a risk you can’t afford to take.
In Closing: WordPress is the most user-friendly content management system on the planet. That is why over a third of new websites use the platform. You should use this for your business, as it fulfills the needs of most companies. But, other than doing some simple tasks, blogging & perhaps a text edit here and there you should leave the management in the hands of a professional website management company. And be sure to use a company that specializes in WordPress sites. As the software has its own share of issues and ways of doing things, you need to see it on a daily basis in order to keep up with all the changes coming your way.
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