Scott Sims — January 20, 2017 Follow @bscottsimsUsing LinkedIn Publisher allows you to create and publish content that is searchable to LinkedIn users by keyword. Not only is LinkedIn Publisher an excellent way to showcase your knowledge and expertise within a given niche; it is also an excellent way to maximize exposure and generate interest. And luckily, it is pretty easy to use. All you need to do is go to your LinkedIn homepage and click on “share an update” to share your content. However, in order to maximize the potential of LinkedIn Publisher, there are a few things to keep in mind.
Focus on publishing high-quality content. You can publish a variety of different content types on LinkedIn Publisher, including blog articles, infographics, videos, interviews, product reviews, and more. The key, however, is to publish quality content that is tailored to your target audience. That means doing a bit of research on your target audience. Figure out what they like, what kind of content they value, what their interests are, etc. The more compelling and engaging it is, the more success you will have.
How can you publish high-quality content on LinkedIn Publisher? The first option is to use the platform to syndicate your blog content. Second, you can also use LinkedIn Publisher as a tool for thought leadership. Basically, that means you can share your expertise in a particular field to situate yourself as a leader.
Make sure your content is easy to find. In order to maximize your exposure on LinkedIn Publisher, you need to make sure that users can actually find your content. That means using relevant keywords throughout the content and in the title. If users can’t find your content, you won’t be able to maximize exposure.
Don’t forget about images. It is always beneficial to integrate a compelling image into your content. Content with images consistently performs better than content without images. The images boost engagement rates, garner more content, and tend to generate more interest, as when people see an interesting image they are more likely to click. To maximize your exposure, always make sure you publish high-quality and engaging images.
Know when to post. Yes, when you post does matter. Research shows that the best time to publish is in the evening, around 8pm, as this tends to lead to maximum visibility. And remember—for the best results, you need to post consistently. That means posting at least once a week. The more you post, the more interest you will generate. But never sacrifice quality for quantity. Your number-one focus should be on producing quality content.
Make sure to promote content. Last but not least, make sure to promote your content in LinkedIn groups. Groups allow you to reach a highly targeted audience, allowing you to reach people who are likely to be interested in your niche. This is great for engagement and making new social connections, which will in turn boost your exposure and get people interested in what you are saying.
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