Jen Phillips April — November 14, 2017 — November 14, 2017
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Is your calendar as booked with great clients as you’d like? If your answer is “no.” Don’t beat yourself up.
Most likely, the reason why has little to do with your experience (or lack of it). It also doesn’t matter whether you’re doing podcasts or running solid Facebook ads or over scheduling your “to do” list with one-shot marketing tasks
No, it’s far simpler (and therefore more complicated) than figuring out software or complicated funnels.
In fact, if I were a betting person, I’d bet that you’re overthinking this.
By a LOT.
And yes, you may think I’m crazy after I share this tidbit with you but if you think about it, you’ll see that I’m on to something.
After all, we’re all creatures of habit.
Here’s the deal.
Have you ever heard the expression, “Sell to a starving crowd?” I forget where it comes from but the idea is that if were selling…anything…you’d do best to sell to people who want it.
Take selling hot dogs. Do you think you’d make more money selling hot dogs on New Orleans’ Bourbon Street where there are hordes of hungry (and often over-served tourists) or on the street in your suburban neighborhood?
(I hope you said Bourbon Street. It’s not a bad place if you’re a hot dog vendor.)
The same applies whether you sell t-shirts, planners, or business services. Look to where the people gather who buy what you sell. Then, get to know some of those people by showing them how they can look hip, get organized, make more money, etc.
Show enough of them that you have the goods and can help and you’re going to make sales. It’s the law of averages. (Not that you’re average.)
Let’s look at an example.
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The end of the year is approaching and lots of people (maybe you!) will go into “Planner buying mode.”
You might buy one. You might buy three. I don’t know.
What I DO know is that people who buy planners, rarely only buy one through the year. We buy different ones. We buy that one because it’s pretty. We buy this one because it’s going to help us to set goals (AND ACHIEVE THEM!) within 90 days.
And on and on.
Now here’s a funny question, who do you think is MOST likely to buy a planner? The person who hasn’t bought one in 3 years or the person who just bought one last week?
I hope you said the one who bought one last week.
We are creatures of habit.
The non-planner buyer has figured out some other system for themselves.
The planner buyer, gravitates toward organizational systems.
It’s a well-known piece of marketing wisdom that our habits show up in the things we buy.
How many pairs of black shoes do you own?
Thought so.
It applies to everything.
Are you ready to apply this to your marketing?
It’s simple.
Go where the people are who ALREADY buy the type of thing you sell.
You’ll experience success that much faster.
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