Matt James January 19, 2021 Video marketing is becoming far more popular these days. A growing body of research shows that video marketing is remarkably effective. One study from 2019 showed that video marketers earn 66% more leads than marketers that don’t use video content. They also receive 54% greater brand awareness. Another study found that 93% of video marketers have earned a new customer from their video content in the past 12 months.
You can even make money from YouTube itself, on top of any sales you get from your subscribers. There are a lot of ways to monetize your YouTube content.
There are a number of great benefits of using video marketing, including increasing sales. It is highly engaging, which helps improve conversion rates. Also, since videos take more of an effort to create, video marketers don’t have as much competition as those that use Facebook and other saturated social media strategies.
Despite the numerous benefits, new video marketers still get easily discouraged. Their biggest complaint is that they have difficulty receiving visibility for their content. It is important to make sure that content is properly optimized to reach organic visibility on YouTube.
Keyword research is the most important aspect of YouTube video marketing. You must be aware of common keyword research mistakes and avoid them at all costs. Some common YouTube keyword research mistakes are listed below.
Neglecting to consider the benefits of long-tail keywords
Many new video marketers focus on very generic keywords that seem to have a lot more search volume. Unfortunately, these keywords tend to have a lot more competition as well. They also might not convert very well either.
Long-tail keywords on YouTube are usually better for YouTube marketers with low budgets. You should pay close attention to the context of different long-tail keywords. You should find less competitive ones that are likely to drive higher conversion rates.
Using Google keyword research strategies for YouTube
It is important to realize that people use every search engine differently. They don’t look for content the same way with YouTube as they would with Google or Yahoo or even Pinterest.
This means that you can’t replicate the keyword research strategy from your Google SEO campaigns. The search volume is going to be vastly different. Some keywords that might have a lot of search volume on Google might not have any on YouTube and vice versa. Some keywords that would be too competitive on Google might be realistic options on YouTube.
Your keyword research strategy needs to be adjusted accordingly to account for these differences.
Using the Google Keyword Planner instead of the right YouTube keyword research tools
The Google Keyword Planner does not have any data from YouTube. You are going to have to use other keyword research tools instead. Here are three of the top keyword research tools for YouTube:
- This keyword research tool doesn’t just give you a realistic estimate of search volume for a given keyword. It also has a proprietary ranking factor that helps you see the likelihood that your videos will receive visibility based on the frequency of the keyword in your content. This is a great way to gauge the likelihood that you will actually rank for specific terms with your videos.
- This is one of the most popular keyword research tools in general. Most people use it to find the search volume for keywords they are targeting on Google. However, Ahref also helps you determine the approximate search volume of various keywords on YouTube. You can use a one-word or two-word seed phrase to come up with new ideas for keywords. You will see approximate search volume of all of them. This tool is great for coming up with a large list of prospective keywords in determining whether they have the search volume that would make them worth targeting.
- This keyword research tool provides a lot of useful information, including the expected search volume and competition of different keywords. It also specifies the number of times that the target keyword is shown in the title and anchor of the video. You can see all of this information with the free version, which is not possible with many other tools.
You should use all these tools wisely, rather than trying to depend on the Google Keyword Planner. The data that you get from them will be a lot more relevant to your video marketing SEO strategy.
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