The move will bring upgraded professional production to Zoom events.
Video meeting platform Zoom announced today that it has acquired assets from Liminal, a video production technology startup built largely off of Zoom’s SKD.
Two Co-Founders of Liminal, Andy Caluccio and Jonathan Kokotajlo, will also join Zoom as part of the transition.
Liminal’s solutions include their ZoomOSC and ZoomISO apps, which help connect Zoom with event control systems and hardware used for professional presentations in theaters, broadcast studios and other creative enterprises.
This addition caps off a series of events upgrades Zoom has implemented throughout 2021. Last summer, they rolled out Zoom Events, for all-inclusive virtual experiences, as well as ticketing, billing and access, all from a single portal.
More recently, they announced a pilot program for post-session ads that will enable events hosts to further monetize virtual conferences and events.
Why we care. Throughout most of the year, it looked like Zoom’s building out of Zoom Events was a pivot so that a leader in virtual communications during the pandemic could remain relevant when the world “opens back up.”
By the end of 2021, with Delta and Omicron variants surging, virtual and “always-on” remote-access experiences look much more like a permanent part of every event marketer’s toolkit.
The new Liminal assets help solve for better production value on virtual events, as well as helping the workflow of the remote staff in producing these events.
Read next: 2022 Predictions: Customer Experience & Digital Experience.
The post Zoom acquires video production assets from Liminal appeared first on MarTech.
MarTechAbout The Author
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.
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